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Monday, August 24, 2026Vol. II · No. 24 · Omaha, Nebraska
MoneyHole

Shoveling You Deeper Into Financial Wisdom

Omaha, Nebraska

MARKETS
HOPE-4.2%RENT+11.8%WAGEunch.VIBES+212.5%DOOM+3.7%ROCK+9.1%BEANS-0.03%EGGS+14.6%DEBT+6.9% · recordDGNTY-18.0%SLEEP-2.4%PTO-100.0% · expiredRSUHALTED · pending vestPLSMA+2.2% · twice weeklyPNTS+1,400 ptsLATTE$7.25HSTL+45.0%STRTRno bidTMSHRlimit downIRA-0.9%SSA255$255 · unch. since 1954BOOMR+52.0%GENZdelistedCOPE+18.4%LUCKunch.FICO-41 ptsEQTY+0.0% · theoreticalDDCTBL+$3,400TIPS+22.0% · prompted at kioskTIME-24 hrsMOMLNrestructuredBRNCH$61.00LOYAL-0.4%PENSNno longer quotedSILVR+1.1% · still not gold

The National FabricC · Rural Combustibles

C1C

Ciggies & Side-by-Sides

Dip in the lip, Polaris in the yard, a koozie for every occasion.

Reference marketFirst identified in Pikeville, Kentucky (ZIP area 41501).

Also found inWheelersburg, Ohio; West Plains, Missouri; Harrison, Arkansas; Pontotoc, Mississippi; Princeton, West Virginia.

Acreage wealth measured in horsepower per acre.

Portrait

In their own words

  • Age42
  • Income$72K
  • Net worth$110K
  • Education11%
  • Home$180K
  • Ownership78%
  • HouseholdMarried, 2 kids, 4 ATVs
  • VehicleLifted RAM plus recreational fleet
  • DebtAll of it is on the toys
Vice
Marlboro Reds and Mountain Dew Code Red
Most likely to
Have more equity in the trailer than the truck
Signals
ATVs, coolers, deer cameras

Who they are

He owns four ATVs and zero index funds, and considers this a diversified portfolio. The yard reads like a Polaris dealership that filed Chapter 11: side-by-sides, a deer cam aimed at nothing, and a koozie for every koozie. The trailer is paid off; the lifted RAM is not, because the truck is the asset that talks. He runs on Marlboro Reds and Mountain Dew Code Red, a beverage engineered to dissolve a federal building. Net worth is technically positive and technically all parked in the yard, depreciating at idle. He calls it 'land.' The bank calls it recreational collateral nobody wants to repossess in the rain.

Our neighborhood

Acreage forty minutes from a stoplight, where lot size is measured in horsepower per acre. The pole barn is worth more than the house and houses Yetis, koozies, and a wall of Bud Light Lime. Tractor Supply is the Whole Foods. Every birthday ends in a mud pit and a bonfire fed with whatever the last divorce left behind.

Shopping

Four ATVs, zero index funds, and a yard resembling a Polaris dealership that filed Chapter 11. The recurring basket is Marlboro Reds, Mountain Dew Code Red, a Yeti in every capacity, and a koozie for the koozie. Tractor Supply is the Whole Foods and the pole barn appraises higher than the house.

Spending

Net worth is technically positive and technically all parked in the yard, depreciating at idle. The trailer is paid off; the lifted RAM is not, because the truck is the asset that talks. The bank classifies the rest as recreational collateral nobody wants to repossess in the rain.

Media

Outdoor channel, a hunting podcast, and Facebook Marketplace refreshed like a trading terminal. A deer cam livestreams to his phone, aimed at nothing, and has for three years. Radio is classic rock and a Saturday swap-shop show.

Interests

Mud pits, bonfires fed with whatever the last divorce left behind, and a deer season treated as a fiscal quarter. Every birthday ends in horsepower and a folding chair. He calls the yard land, which is true in the sense that a parking lot is real estate.

Where they live

Darker is more of them.

C1 · CIGGIES & SIDE-BY-SIDES

ZIP CODES

—

How thick on the ground

$66K

Median household income

0.92× the national median

$264K

Typical home value

0.99× the national median

4.0×

Home value against income

1.06× the national median

21%

Bachelor's degree or higher

0.88× the national median

72%

Owner-occupied

Share of occupied units

$1,181

Median gross rent

Monthly, contract plus utilities

2.56

Average household size

Persons per occupied unit

40.4

Median age

Years

How they compare

Against the average American household.

  • Median household income

    0.92×

    $66K here$72K everywhere else

  • Typical home value

    0.99×

    $264K here$267K everywhere else

  • Bachelor's degree or higher

    0.88×

    20.5% here23.3% everywhere else

  • Home value against household income

    1.06×

    4.00× here3.77× everywhere else

Who lives next door

Household types that turn up on the same blocks.

The receipts

No.SignalAgainst the countryReading
  1. 01Households with a vehicle38th93.9%
  2. 02Owner-occupied38th71.9%
  3. 03Uninsured62nd9.4%
  4. 04Bachelor's degree or higher41st20.5%
  5. 05Single-family detached42nd71.3%
  6. 06Median age41st40.4 yrs
  7. 07People per square kilometre56th94 /sq mi
  8. 08Commutes by transit45th0.4%
  9. 09Enrolled in college57th4.6%
  10. 10Foreign-born residents56th5.8%

SourcesFigures from the U.S. Census Bureau. Everything else is observation.