MoneyHole ResearchMH-R-001
The National Fabric
79 American household types, and the 9 economic climates they live in. Every one of the 33,791 ZIP codes in the country has been sorted. One of them is yours.
Exhibit A · The National Fabric
FIND YOUR ZIP CODE
79 household types across 33,791 ZIP codes. Most places have several. Yours is not the exception.
ZIP CODES
33,791
Enter one to land on it
MoneyClimate
Click a ZIP to see who lives there. Blank areas have almost nobody in them.
The 9 MoneyClimates
A MoneyClimate is the ground, not the household standing on it. Every ZIP code in the country gets exactly one, whether it wants one or not.
C1
Three-Car Contentment
Detached, owned, low-poverty and structurally dependent on a driveway. The local economy runs on square footage and a commute nobody brings up.
C2
Dynastic Drift
Old, wealthy and quietly compounding. Income arrives partly from work and increasingly from decisions made before the residents were born.
C3
Fresh Drywall Money
Credentialed households in housing that did not exist in 2010. The median resident and the median building are both approximately new.
C4
Elevator People
Dense, attached, transit-served and conspicuously short of children. The household is small. The rent is not.
C5
Shift-Work Metropolitan
Wages, transit and density without the degrees or the tax base. The city runs on this climate and reprices it annually.
C6
Gravel and Gasoline
Rural, spread out, owned outright and reachable only by vehicle. Distance is the largest line item in the household budget.
C7
The Long-Commute Discount
Cheap housing bought at the price of driving to it. The mortgage is affordable and the odometer is not.
C8
Priced For A Reason
Inexpensive housing, thin earnings and a tax base that stopped growing some time ago. The discount is real, and so is what produced it.
CX
Room and Board
Areas where the population is housed by an institution rather than in households — dormitories, barracks, correctional facilities. Income, tenure and home value are not reported here, because there are no households to report them for.
The catalog
AAffluent Delusions
A1Quarter-Zip CrusadersRegional VPs who confuse a Patagonia vest with a personality and LinkedIn with scripture.First found inCarmel, IN
A2Peloton & PinotDual-income wellness couples optimizing their resting heart rate while their savings rate flatlines.First found inChicago, IL
A3Recently LiquidStartup exit hit. Personality did not survive the wire transfer.First found inSan Francisco, CA
A4RSU RaptureTech employees whose net worth is a leveraged bet on one ticker they refuse to sell.First found inPalo Alto, CA
A5Divorce-Adjacent PorscheMen, 50s, sensing the window closing, financing a 911 against a 401(k) loan.First found inPhoenix, AZ
BSuburban Sedation
B1Xanax & Cul-de-SacThe wine mom upgraded to pharmaceuticals and a Stanley cup the size of a fire extinguisher.First found inKaty, TX
B2MegaChurch Industrial ComplexWorship in a converted Walmart with a fog machine, coffee bar, and merch table.First found inBroken Arrow, OK
B3HOA Karen CommandRetired or remote, armed with a tape measure and bylaws, patrolling mulch.First found inSun City, AZ
B4Travel-Ball IndenturedHousehold income funneled into a 9-year-old's elite sports career that ends at JV.First found inSouth Jordan, UT
B5Costco DoomsteadersPrepper-lite. A few months of freeze-dried lasagna and a generator.First found inMonument, CO
CRural Combustibles
C1Ciggies & Side-by-SidesDip in the lip, Polaris in the yard, a koozie for every occasion.First found inPikeville, KY
C2Rolling Coal Diesel PatriotsThe truck is the platform, personality, and political affiliation.First found inIndependence, IA
C3Meth-Adjacent AcreageThree generations, two functioning vehicles, one tarp roof, and a good year coming.First found inUnion, WV
C4Dollar General DynastyThe nearest grocery is 40 minutes; the DG is town square, pharmacy, and social club.First found inStar City, AR
C5Off-Grid & Extremely OnlineLeft society, kept the Starlink. Sells freedom courses to fund the homestead.First found inKetchum, ID
DUrban Feral
D1Gig-Economy GremlinsFive apps, zero benefits, an e-bike, and a 38% APR phone.First found inNew York, NY
D2Natural Wine AnarchistsAnti-capitalist, accepts Venmo. Hates landlords, has one, is becoming one.First found inPortland, OR
D3Buy-Now-Pay-Later BaddiesThe fit is immaculate, the credit score is a rumor.First found inAtlanta, GA
D4Vape Cloud CollectiveA studio apartment, gaming PC, and blue-razz fog visible from space.First found inRiverside, CA
ETerminally Online
E1Basement Bull Market34, lives with mom, is up big on a portfolio he will not show you.First found inLakewood, OH
E2Twitch & TendiesStreams nine hours a day to 12 viewers and calls it content.First found inNorth Las Vegas, NV
E3Rationalist Doom PolyculeSix brilliant people in an SF row house solving alignment and avoiding rent control.First found inBerkeley, CA
E4Creator-Economy HustleSells a course on how to sell courses. The pyramid is the product.First found inAustin, TX
FFaith, Wellness & Other MLMs
F1Essential Oil CartelShe's not a doctor but lavender supports things. Your wellness is her revenue.First found inBluffdale, UT
F2Manifestation & Mortgage StressThe universe will provide; the mortgage company has a different timeline.First found inPhoenix, AZ
F3CrossFit TheocracyThe box is the church, the WOD is liturgy, chalk is incense.First found inProvo, UT
F4Sober-Curious Adaptogen SetQuit drinking, replaced it with a $16 mushroom seltzer and sound bath.First found inBoulder, CO
GThe Predatory Economy
G1Title-Loan TreadmillBorrowed against the car to fix the car to keep the job to pay the loan.First found inMontgomery, AL
G2Scratch-Off SustenanceThe lottery is a regressive tax and the only retirement plan on offer.First found inHuntington, WV
G3Casino-Carpet VeteransFixed income, free buffet, $200 in the Lucky Buffalo machine by Tuesday.First found inDunedin, FL
G4ER-as-Primary-CareUninsured, so the $4,000 emergency visit is the annual physical.First found inBrownsville, TX
HThe 1% Petting Zoo
H1Generational-Wealth FailsonsTrust funds the lifestyle; the consulting LLC funds the ego.First found inBeverly Hills, CA
H2Family Office & FerrariDoesn't check prices. Has a guy. The guy has a guy.First found inGreenwich, CT
H3Philanthropy-Industrial Gala SetGives away 2%, deducts 100%, gets a wing named after them.First found inPotomac, MD
H4Boat-Poor Wealth CosplayersLooks like HH2, financed like DD1. The yacht is leveraged; the marina knows.First found inPompano Beach, FL
IMobility Failure Modes
I1Clapped-Out Altima BattalionPaper plates, bumper damage, and a confidence level the chassis cannot support.First found inArlington, TX
I2Couch Rental NomadsEverything is leased: couch, mattress, TV, air fryer, self-respect.First found inColumbus, OH
I3Gutterpunk Seasonal MigrationThe train-hopping crust economy: dogs, denim, patches, and a cash-only moral universe.First found inPortland, OR
I4Delaware Sadburbs ExilesMillennials who wanted Brooklyn, bought in Middletown, and call it 'quiet now that we're older.'First found inMiddletown, DE
I5Frat Patio LLCFormer finance bros preserving college through a rental house with string lights and litigation risk.First found inCharlotte, NC
I6Airport Margaritaville Divorce LayoverBusiness travelers with a custody calendar and Priority Pass as emotional support.First found inCollege Park, GA
I7Sad Suburb Cybertruck PreppersTech-adjacent dads in exurbs who bought a Cybertruck as a political mood ring.First found inFort Worth, TX
I8Couch-Surfing Creative DirectorsUnderemployed design people with impeccable taste and no lease in their name.First found inNew York, NY
I9Parking-Lot Casino Alt-RetireesSemi-retired men whose social club is the gas station and whose 401(k) is a cigar box.First found inSilver Springs Shores, FL
I10Crypto Sportsbook SophomoresCollege-adjacent men who discovered leverage before compound interest.First found inState College, PA
I11Microbrew Dads in Cargo ShortsMiddle-aged men triangulating masculinity through IPAs, pellet grills, and lawn stripes.First found inWest St. Paul, MN
I12Premium Economy NomadsRemote workers with no roots, a Samsonite, and a spreadsheet of tax residencies they misunderstand.First found inPark City, UT
JCredentialed Drift
J1Credentialed DriftTwo master's degrees, one nonprofit salary, and a sense the meritocracy skipped their mailbox.First found inCambridge, MA
J2Public-Service MartyrsTeachers, social workers, librarians: socially essential, financially punished.First found inAlbany, NY
J3Overqualified Sadburban ReturneesMoved back near parents after the cool city got impossible, now pretending it was a choice.First found inCleveland Heights, OH
J4Adjunct OuroborosA PhD teaching five classes at three campuses while students ask if office hours are mandatory.First found inAmherst, MA
J5Geoarbitrage GentryHigh earners living below their income in low-status metros, quietly buying the index.First found inFranklin, TN
KEngineered Decline
K1SRO & SyringesThe intersection where housing policy, the Sackler dividend, and the carceral system share one ZIP code.First found inSan Francisco, CA
K2Target Shoplifter EconomyWhere frozen wages, self-checkout, and loss-prevention theater breed a gray-market resale economy.First found inDetroit, MI
K3Eviction-Mill RentersTenants churned through housing court by landlords who treat the filing fee as a line item.First found inMemphis, TN
K4Fentanyl BeltDeindustrialized towns where the plant left, the pills arrived, and the fentanyl finished the invoice.First found inBluefield, WV
K5For-Profit College Debt PeonsSold a degree by a marketing operation, billed like Harvard, employable like a dropout.First found inCandler-McAfee, GA
K6Subprime Auto Repo CarouselBuy-here-pay-here lots where a $3,000 car costs $11,000 and a kill-switch enforces the terms.First found inArlington, TX
LResidual Variance
L1Second-Shift BoroughsThe people who actually open the city every morning, priced into the last dense neighborhood that still rents.First found inNew York, NY
L2Statistically UnremarkableWithin four points of the national median on every axis the survey measures, and therefore invisible to everyone selling anything.First found inNew York, NY
L3Paycheck FridaysSolvent on Friday, arithmetic by Tuesday, and running a household of four on a wage indexed to 1998.First found inPhiladelphia, PA
L4Flyover TerritoryFour people per square kilometre, eighty-two per cent ownership, and a contrail belonging to someone who has an opinion about them.First found inPaola, KS
L5Rust & ReclinerA paid-off house in a town whose largest employer is now the hospital that treats the people the last employer injured.First found inHamilton, OH
MRevealed Preferences
M1Ski-Town FeudalistsOwns four bedrooms at 8,000 feet in a town where the ski patrol sleeps in a van.First found inAspen, CO
M2Equity BoomersBought it for $92,000 in 1977. Calls the appreciation luck. Defends it as policy.First found inPalo Alto, CA
M3Empty-Nest EstatesSix bedrooms, two occupants, four vehicles, and a plan to downsize starting soon.First found inBarrington, IL
M4Medicare MogulsOn a fixed income, in the sense that the dividend arrives on a schedule.First found inNaples, FL
M5McMansion MartyrsTop-decile earners who converted the entire raise into square footage and now describe themselves, without irony, as house-poor at $268,000.First found inAshburn, VA
M6Office CowboysMetropolitan households operating three-quarter-ton agricultural equipment against a services salary and a fourteen-minute commute.First found inSouthlake, TX
M7Four-Car CouplesTwo adults, four registered vehicles, and a metropolitan area that has made the first two mandatory and the last two a personality.First found inFrisco, TX
M8HomeGoods Wine MomsThe one affluent household where the house does not eat the raise, and the difference is spent within four miles of the driveway.First found inChesterfield, MO
M9Cargo-Bike CapitalistsA $2.1 million townhouse, a $9,000 electric cargo bike, and a structurally sophisticated critique of the system that produced both.First found inCambridge, MA
M10Substack SocialistsTwo graduate degrees, 1,900 free subscribers, and a landlord who inherited the building.First found inSomerville, MA
M11Remote-Work InvadersA San Francisco salary, a Montana address, and a firm view on who ruined the valley.First found inBozeman, MT
M12Trust-Fund TenantsA $4,400 two-bedroom, a $74,000 salary, and no observable stress about either.First found inSanta Monica, CA
M13Leafy, Liberal & LoadedA $2.2 million colonial, a yard sign about housing, and a zoning board that has not approved an apartment since 1987.First found inWellesley, MA
NThe Enrollment Economy
N1Meal-Plan AristocratsA bed and a dining hall for $20,786 a year, before anybody has mentioned tuition.First found inWellesley, MA
N2Tailgate ScholarsNine thousand beds, a hundred thousand seats, and a bed that costs half what the same bed costs in Massachusetts.First found inTuscaloosa, AL
N3Directional State RealistsThe identical bed, the identical meal plan, $7,260, and a degree that has to actually work.First found inHattiesburg, MS
What each profile contains
The town it came from
Where we found the first confirmed specimen, and the other towns that have it too.
The portrait
Age, income, vehicle, debt, vice. Written the way the household would describe itself at a party, at length, without being asked.
The map
Every ZIP code in the country, shaded by how thick this household is on the ground. Zoom until you find your street.
The receipts
Income, home value, degrees, rent, commute. The part of the page that is not editorialising.
Figures are real. Conclusions are ours. The MoneyHole Newsroom.
