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Monday, August 24, 2026Vol. II · No. 24 · Omaha, Nebraska
MoneyHole

Shoveling You Deeper Into Financial Wisdom

Omaha, Nebraska

MARKETS
HOPE-4.2%RENT+11.8%WAGEunch.VIBES+212.5%DOOM+3.7%ROCK+9.1%BEANS-0.03%EGGS+14.6%DEBT+6.9% · recordDGNTY-18.0%SLEEP-2.4%PTO-100.0% · expiredRSUHALTED · pending vestPLSMA+2.2% · twice weeklyPNTS+1,400 ptsLATTE$7.25HSTL+45.0%STRTRno bidTMSHRlimit downIRA-0.9%SSA255$255 · unch. since 1954BOOMR+52.0%GENZdelistedCOPE+18.4%LUCKunch.FICO-41 ptsEQTY+0.0% · theoreticalDDCTBL+$3,400TIPS+22.0% · prompted at kioskTIME-24 hrsMOMLNrestructuredBRNCH$61.00LOYAL-0.4%PENSNno longer quotedSILVR+1.1% · still not gold

The National FabricI · Mobility Failure Modes

I10I

Crypto Sportsbook Sophomores

College-adjacent men who discovered leverage before compound interest.

Reference marketFirst identified in State College, Pennsylvania (ZIP area 16801).

Also found inBlacksburg, Virginia; Champaign, Illinois; East Lansing, Michigan.

The efficient market hypothesis getting hazed.

Portrait

In their own words

  • Age22
  • Income$9K
  • Net worth-$18K
  • Educationsome college
  • Homen/a
  • Ownership0%
  • HouseholdFour roommates, one busted futon
  • VehicleLongboard or dad's old Camry
  • DebtCredit card cash advances
Vice
Parlays and memecoins
Most likely to
Turn $600 into $40 and call it a thesis
Signals
DraftKings, Discord, vape stores

Who they are

College-adjacent young men who discovered 100x leverage roughly four years before they'll discover compound interest. Median age 22, income $9K, net worth negative eighteen grand financed by credit-card cash advances and a parlay that 'should've hit.' He turned $600 into $40 and presented it to the group chat as a thesis. His financial education comes entirely from a Discord run by a man named Cobra and a YouTuber wrong since 2021. He's long a memecoin named after a frog, short on rent, and certain the next same-game parlay backfills the whole account. The futon is busted. The confidence is structurally sound.

Our neighborhood

A four-roommate apartment near campus with a broken futon, a TV mounted on command strips, and a fridge containing condiments and Celsius. Off-campus and walkable to a vape shop, a sportsbook-friendly bar, and a gas station. Rent splits five ways and arrives late; the Wi-Fi password is a memecoin ticker.

Shopping

The fridge contains condiments and Celsius. Purchases are a vape from the shop next door, DoorDash at 1 a.m., and a TV mounted on command strips that will personally end the security deposit. Rent splits five ways and arrives late; the WiFi password is a memecoin ticker.

Spending

Twenty-two, income $9K, net worth negative eighteen grand financed by credit-card cash advances and a parlay that should've hit. He turned $600 into $40 and presented it to the group chat as a thesis. He discovered 100x leverage roughly four years before he'll discover compound interest.

Media

A Discord run by a man named Cobra and a YouTuber who has been wrong since 2021 constitute his entire financial education. Sportsbook push notifications, a liquidation feed, and clips of other people's wins. He has never seen a prospectus and would not survive one.

Interests

Long a memecoin named after a frog, short on rent, and certain the next same-game parlay backfills the account. The futon is busted; the confidence is structurally sound. The map is a vape shop, a sportsbook-friendly bar, and a gas station, all walkable.

Where they live

Darker is more of them.

I10 · CRYPTO SPORTSBOOK SOPHOMORES

ZIP CODES

How thick on the ground

$68K

Median household income

0.94× the national median

$418K

Typical home value

1.57× the national median

6.0×

Home value against income

1.60× the national median

47%

Bachelor's degree or higher

2.01× the national median

48%

Owner-occupied

Share of occupied units

$1,751

Median gross rent

Monthly, contract plus utilities

2.35

Average household size

Persons per occupied unit

30.6

Median age

Years

How they compare

Against the average American household.

  • Median household income

    0.94×

    $68K here$72K everywhere else

  • Typical home value

    1.57×

    $418K here$266K everywhere else

  • Bachelor's degree or higher

    2.01×

    46.8% here23.3% everywhere else

  • Home value against household income

    1.60×

    6.00× here3.75× everywhere else

Who lives next door

Household types that turn up on the same blocks.

The receipts

No.SignalAgainst the countryReading
  1. 01Enrolled in college97th23.7%
  2. 02Renter-occupied91st52.1%
  3. 03Households with a vehicle14th87.5%
  4. 04Residents 25 to 3472nd14.0%
  5. 05Never-married adults92nd51.9%
  6. 06Commutes by transit89th4.2%
  7. 07People per square kilometre84th1,298 /sq mi
  8. 08Unemployed70th6.0%
  9. 09Residents 65 and over24th14.0%
  10. 10Uninsured42nd5.1%

SourcesFigures from the U.S. Census Bureau. Everything else is observation.