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Monday, August 24, 2026Vol. II · No. 24 · Omaha, Nebraska
MoneyHole

Shoveling You Deeper Into Financial Wisdom

Omaha, Nebraska

MARKETS
HOPE-4.2%RENT+11.8%WAGEunch.VIBES+212.5%DOOM+3.7%ROCK+9.1%BEANS-0.03%EGGS+14.6%DEBT+6.9% · recordDGNTY-18.0%SLEEP-2.4%PTO-100.0% · expiredRSUHALTED · pending vestPLSMA+2.2% · twice weeklyPNTS+1,400 ptsLATTE$7.25HSTL+45.0%STRTRno bidTMSHRlimit downIRA-0.9%SSA255$255 · unch. since 1954BOOMR+52.0%GENZdelistedCOPE+18.4%LUCKunch.FICO-41 ptsEQTY+0.0% · theoreticalDDCTBL+$3,400TIPS+22.0% · prompted at kioskTIME-24 hrsMOMLNrestructuredBRNCH$61.00LOYAL-0.4%PENSNno longer quotedSILVR+1.1% · still not gold

The National FabricM · Revealed Preferences

M3M

Empty-Nest Estates

Six bedrooms, two occupants, four vehicles, and a plan to downsize starting soon.

Reference marketFirst identified in Barrington, Illinois (ZIP area 60010).

Also found inBloomfield Hills, Michigan; Wayzata, Minnesota; Chesterfield, Missouri; Upper Saddle River, New Jersey; Dublin, Ohio.

Thesis

Housing consumption did not fall when the household did, and the surplus is defended as optionality for grandchildren who stayed a combined nine nights last year.

Square footage retained well past the reason for it.

Portrait

In their own words

  • Age61
  • Income$284K
  • Net worth$2.6M
  • Education68%
  • Home$1.1M
  • Ownership91%
  • HouseholdMarried, two adult children, no resident under 40
  • VehicleTwo SUVs, a convertible, and a truck for the trailer
  • Debt$210K remaining on a house they intend to sell
Vice
Optionality
Most likely to
Heat 5,400 square feet to 71 degrees for two people
Signals
Bonus rooms, a Peloton in a former nursery, a second freezer in an empty bay

Who they are

Two people, 5,400 square feet, six bedrooms, and four vehicles registered to a household with two drivers. Four of the bedrooms have not been slept in since 2019, when the younger one graduated. One is now a Peloton, one is officially the guest room and was occupied a combined nine nights last year. The whole structure is heated to 71 degrees because zoning off the east wing was quoted at $8,400, which is less than one year of the gas bill it would eliminate. They have been going to downsize for six years — a phrase delivered with the confidence of a stated intention and the completion rate of a resolution. The listing agent has been to the house twice, socially.

Our neighborhood

Half-acre-minimum lots on a road named after the orchard, forty-one miles from a city two-thirds of the residents no longer commute to. Ninety-five per cent detached, 94 per cent four bedrooms or more, median age 61. The school district is funded almost entirely by people who stopped using it eleven years ago and vote for the levy anyway, which is the most generous thing in this report.

Shopping

Buys in quantities calibrated to a household of five that has been a household of two for six years, then discards the difference. The Costco membership is Executive and the second freezer sits in a garage bay no car has used since 2019.

Spending

$28,400 a year in property tax, $9,100 in lawn and snow contracts, and $210,000 still owed on a house they intend to sell. Utilities on the unoccupied half of the structure run $3,200 a year.

Media

Zillow, opened nightly, to look at this house rather than at other houses. Also a downsizing podcast, three episodes deep, and a Facebook group for a lake town they have visited once.

Interests

The bonus room, which has been a theater, a gym and an office, and is now storage for the two previous configurations. Grandchildren, in principle, at a distance of 900 miles.

Where they live

Darker is more of them.

M3 · EMPTY-NEST ESTATES

ZIP CODES

How thick on the ground

$123K

Median household income

1.70× the national median

$604K

Typical home value

2.26× the national median

4.7×

Home value against income

1.25× the national median

52%

Bachelor's degree or higher

2.25× the national median

80%

Owner-occupied

Share of occupied units

$2,123

Median gross rent

Monthly, contract plus utilities

2.54

Average household size

Persons per occupied unit

42.9

Median age

Years

How they compare

Against the average American household.

  • Median household income

    1.70×

    $123K here$72K everywhere else

  • Typical home value

    2.26×

    $604K here$267K everywhere else

  • Bachelor's degree or higher

    2.25×

    52.4% here23.3% everywhere else

  • Home value against household income

    1.25×

    4.70× here3.76× everywhere else

Who lives next door

Household types that turn up on the same blocks.

The receipts

No.SignalAgainst the countryReading
  1. 01Four or more bedrooms89th41.8%
  2. 02House consumed against household occupying it78th1.29
  3. 03Bedrooms per resident78th1.29
  4. 04Households over $200,00085th24.4%
  5. 05Rooms per resident76th2.73
  6. 06Vehicle intensity beyond what the setting requires73rd0.22
  7. 07Households with children62nd31.1%
  8. 08Average household size58th2.54
  9. 09Private schools per 10,000 residents63rd0.83
  10. 10Households with three or more vehicles48th26.7%

SourcesFigures from the U.S. Census Bureau, the Department of Education and MoneyHole Research. Everything else is observation.