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Monday, August 24, 2026Vol. II · No. 24 · Omaha, Nebraska
MoneyHole

Shoveling You Deeper Into Financial Wisdom

Omaha, Nebraska

MARKETS
HOPE-4.2%RENT+11.8%WAGEunch.VIBES+212.5%DOOM+3.7%ROCK+9.1%BEANS-0.03%EGGS+14.6%DEBT+6.9% · recordDGNTY-18.0%SLEEP-2.4%PTO-100.0% · expiredRSUHALTED · pending vestPLSMA+2.2% · twice weeklyPNTS+1,400 ptsLATTE$7.25HSTL+45.0%STRTRno bidTMSHRlimit downIRA-0.9%SSA255$255 · unch. since 1954BOOMR+52.0%GENZdelistedCOPE+18.4%LUCKunch.FICO-41 ptsEQTY+0.0% · theoreticalDDCTBL+$3,400TIPS+22.0% · prompted at kioskTIME-24 hrsMOMLNrestructuredBRNCH$61.00LOYAL-0.4%PENSNno longer quotedSILVR+1.1% · still not gold

The National FabricM · Revealed Preferences

M10M

Substack Socialists

Two graduate degrees, 1,900 free subscribers, and a landlord who inherited the building.

Reference marketFirst identified in Somerville, Massachusetts (ZIP areas 02145, 02143, 02144).

Also found inOakland, California; Chicago, Illinois; Washington, District of Columbia; Minneapolis, Minnesota; Philadelphia, Pennsylvania.

Thesis

The household has spent nine years arguing that housing should not be an asset while paying $3,050 a month to the person for whom it is one.

Credentialed, housed, unpropertied, and theoretically opposed to the arrangement.

Portrait

In their own words

  • Age32
  • Income$96K
  • Net worth$11K
  • Education100%
  • Home$1.09M — the landlord's
  • Ownership0%
  • HouseholdTwo adults, one lease, no children, a cat named after an economist
  • VehicleNone. A bike-share membership and one car reservation a month
  • Debt$61K federal, income-driven
Vice
A $3,050 one-bedroom
Most likely to
File 1,400 words on the housing crisis from inside it
Signals
Substack dashboard, co-op membership, a standing desk in the living room

Who they are

Two adults, 32 and 34, $96,000 combined, net worth $11,000, both holding graduate degrees, renting 640 square feet for $3,050 a month from a landlord who inherited the building in 2009. She works from home four days a week at a table that is also where they eat. The newsletter has 1,900 free subscribers and 41 paid at $5 a month, which is $2,460 a year before Stripe, and it is described in conversation as the main thing. Federal loans total $61,000 on an income-driven plan she calls a policy problem rather than a balance. The building traded in March for $1.09 million. They found out from a listing site.

Our neighborhood

Triple-deckers on a hill, 78 percent renter-occupied, within one mile of a subway stop that added $400 to every lease on the street when it opened. A bakery, a bookstore that hosts readings, two bars with no televisions, and a hardware store the neighborhood mentions in every conversation about what is being lost. Median rent is in the 95th percentile nationally and every unit on the block is owned by somebody who does not live on it.

Shopping

The co-op, the bulk bins, and a $16 jar of something fermented that is bought monthly and discussed as a small luxury. Furniture arrives secondhand and is refinished on the porch. Clothing is replaced rather than added to. The largest recurring purchase after rent is the internet, at $95 a month, because the internet is the job.

Spending

Rent is $3,050 against $96,000 combined, which is 38 percent and is quoted precisely and often. Net worth $11,000, most of it a Roth opened in 2021 and funded twice. Retirement contribution is 3 percent, matched at 3 percent, and unexamined. The emergency fund covers seven weeks and is described as adequate.

Media

The newsletter, three group chats, a podcast recorded in a room like theirs, and a paid subscription to a quarterly they read cover to cover. She has 4,100 followers and a draft folder with nine pieces in it. The analysis is good. That is the frustrating part.

Interests

The tenants' union, attended twice. A reading series. An argument about decommodification conducted at length with people who agree. The lease renews in September at an increase they have already modeled and will pay.

Where they live

Darker is more of them.

M10 · SUBSTACK SOCIALISTS

ZIP CODES

How thick on the ground

$106K

Median household income

1.48× the national median

$781K

Typical home value

2.92× the national median

7.1×

Home value against income

1.89× the national median

59%

Bachelor's degree or higher

2.54× the national median

48%

Owner-occupied

Share of occupied units

$2,477

Median gross rent

Monthly, contract plus utilities

2.26

Average household size

Persons per occupied unit

37.4

Median age

Years

How they compare

Against the average American household.

  • Median household income

    1.48×

    $106K here$72K everywhere else

  • Typical home value

    2.92×

    $781K here$267K everywhere else

  • Bachelor's degree or higher

    2.54×

    59.1% here23.3% everywhere else

  • Home value against household income

    1.89×

    7.10× here3.76× everywhere else

Who lives next door

Household types that turn up on the same blocks.

The receipts

No.SignalAgainst the countryReading
  1. 01Works from home88th25.1%
  2. 02Renter-occupied89th52.0%
  3. 03Graduate or professional degree91st26.8%
  4. 04Median gross rent86th$2.5K
  5. 05Bachelor's degree or higher91st59.1%
  6. 06People per square kilometre91st4,275 /sq mi
  7. 07Multifamily housing93rd52.5%
  8. 08Never-married adults80th41.6%
  9. 09Owner-occupied11th48.0%
  10. 10Residents 25 to 3482nd18.9%

SourcesFigures from the U.S. Census Bureau. Everything else is observation.