The National FabricM · Revealed Preferences
M10M
Substack Socialists
Two graduate degrees, 1,900 free subscribers, and a landlord who inherited the building.

Reference marketFirst identified in Somerville, Massachusetts (ZIP areas 02145, 02143, 02144).
Also found inOakland, California; Chicago, Illinois; Washington, District of Columbia; Minneapolis, Minnesota; Philadelphia, Pennsylvania.
Thesis
The household has spent nine years arguing that housing should not be an asset while paying $3,050 a month to the person for whom it is one.
Credentialed, housed, unpropertied, and theoretically opposed to the arrangement.
Portrait
In their own words
- Age32
- Income$96K
- Net worth$11K
- Education100%
- Home$1.09M — the landlord's
- Ownership0%
- HouseholdTwo adults, one lease, no children, a cat named after an economist
- VehicleNone. A bike-share membership and one car reservation a month
- Debt$61K federal, income-driven
- Vice
- A $3,050 one-bedroom
- Most likely to
- File 1,400 words on the housing crisis from inside it
- Signals
- Substack dashboard, co-op membership, a standing desk in the living room
Who they are
Two adults, 32 and 34, $96,000 combined, net worth $11,000, both holding graduate degrees, renting 640 square feet for $3,050 a month from a landlord who inherited the building in 2009. She works from home four days a week at a table that is also where they eat. The newsletter has 1,900 free subscribers and 41 paid at $5 a month, which is $2,460 a year before Stripe, and it is described in conversation as the main thing. Federal loans total $61,000 on an income-driven plan she calls a policy problem rather than a balance. The building traded in March for $1.09 million. They found out from a listing site.
Our neighborhood
Triple-deckers on a hill, 78 percent renter-occupied, within one mile of a subway stop that added $400 to every lease on the street when it opened. A bakery, a bookstore that hosts readings, two bars with no televisions, and a hardware store the neighborhood mentions in every conversation about what is being lost. Median rent is in the 95th percentile nationally and every unit on the block is owned by somebody who does not live on it.
Shopping
The co-op, the bulk bins, and a $16 jar of something fermented that is bought monthly and discussed as a small luxury. Furniture arrives secondhand and is refinished on the porch. Clothing is replaced rather than added to. The largest recurring purchase after rent is the internet, at $95 a month, because the internet is the job.
Spending
Rent is $3,050 against $96,000 combined, which is 38 percent and is quoted precisely and often. Net worth $11,000, most of it a Roth opened in 2021 and funded twice. Retirement contribution is 3 percent, matched at 3 percent, and unexamined. The emergency fund covers seven weeks and is described as adequate.
Media
The newsletter, three group chats, a podcast recorded in a room like theirs, and a paid subscription to a quarterly they read cover to cover. She has 4,100 followers and a draft folder with nine pieces in it. The analysis is good. That is the frustrating part.
Interests
The tenants' union, attended twice. A reading series. An argument about decommodification conducted at length with people who agree. The lease renews in September at an increase they have already modeled and will pay.
Where they live
Darker is more of them.
M10 · SUBSTACK SOCIALISTS
ZIP CODES
—
How thick on the ground
$106K
Median household income
1.48× the national median
$781K
Typical home value
2.92× the national median
7.1×
Home value against income
1.89× the national median
59%
Bachelor's degree or higher
2.54× the national median
48%
Owner-occupied
Share of occupied units
$2,477
Median gross rent
Monthly, contract plus utilities
2.26
Average household size
Persons per occupied unit
37.4
Median age
Years
How they compare
Against the average American household.
Median household income
1.48×
$106K here$72K everywhere else
Typical home value
2.92×
$781K here$267K everywhere else
Bachelor's degree or higher
2.54×
59.1% here23.3% everywhere else
Home value against household income
1.89×
7.10× here3.76× everywhere else
Who lives next door
Household types that turn up on the same blocks.
J1Credentialed DriftTwo master's degrees, one nonprofit salary, and a sense the meritocracy skipped their mailbox.
J2Public-Service MartyrsTeachers, social workers, librarians: socially essential, financially punished.
M12Trust-Fund TenantsA $4,400 two-bedroom, a $74,000 salary, and no observable stress about either.
A2Peloton & PinotDual-income wellness couples optimizing their resting heart rate while their savings rate flatlines.
A3Recently LiquidStartup exit hit. Personality did not survive the wire transfer.
E4Creator-Economy HustleSells a course on how to sell courses. The pyramid is the product.
The receipts
- 01Works from home88th25.1%
- 02Renter-occupied89th52.0%
- 03Graduate or professional degree91st26.8%
- 04Median gross rent86th$2.5K
- 05Bachelor's degree or higher91st59.1%
- 06People per square kilometre91st4,275 /sq mi
- 07Multifamily housing93rd52.5%
- 08Never-married adults80th41.6%
- 09Owner-occupied11th48.0%
- 10Residents 25 to 3482nd18.9%
SourcesFigures from the U.S. Census Bureau. Everything else is observation.
