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Monday, August 24, 2026Vol. II · No. 24 · Omaha, Nebraska
MoneyHole

Shoveling You Deeper Into Financial Wisdom

Omaha, Nebraska

MARKETS
HOPE-4.2%RENT+11.8%WAGEunch.VIBES+212.5%DOOM+3.7%ROCK+9.1%BEANS-0.03%EGGS+14.6%DEBT+6.9% · recordDGNTY-18.0%SLEEP-2.4%PTO-100.0% · expiredRSUHALTED · pending vestPLSMA+2.2% · twice weeklyPNTS+1,400 ptsLATTE$7.25HSTL+45.0%STRTRno bidTMSHRlimit downIRA-0.9%SSA255$255 · unch. since 1954BOOMR+52.0%GENZdelistedCOPE+18.4%LUCKunch.FICO-41 ptsEQTY+0.0% · theoreticalDDCTBL+$3,400TIPS+22.0% · prompted at kioskTIME-24 hrsMOMLNrestructuredBRNCH$61.00LOYAL-0.4%PENSNno longer quotedSILVR+1.1% · still not gold

The National FabricM · Revealed Preferences

M1M

Ski-Town Feudalists

Owns four bedrooms at 8,000 feet in a town where the ski patrol sleeps in a van.

Reference marketFirst identified in Aspen, Colorado (ZIP area 81611).

Also found inJackson, Wyoming; Telluride, Colorado; Vail, Colorado; Ketchum, Idaho; Big Sky, Montana; Park City, Utah.

Thesis

The household describes the mountain as a way of life and holds it as an appreciating asset occupied nineteen nights a year, which means the revealed preference is the basis and not the skiing.

The house is a position. The town is its staff.

Portrait

In their own words

  • Age58
  • Income$412K
  • Net worth$14.2M
  • Education84%
  • Home$5.9M
  • Ownership78%
  • HouseholdMarried, adult children elsewhere, one caretaker on retainer
  • VehicleDefender 110 that has never left pavement
  • DebtNone on the mountain house; a mortgage on the Dallas one
Vice
Calling nineteen nights a year living here
Most likely to
Oppose employee housing from a Zoom window in another time zone
Signals
Private club ski lockers, transfer-tax filings, a caretaker's phone number

Who they are

Owns 4,900 square feet at 8,000 feet and occupies it nineteen nights a year, eleven of them between December 26 and January 2. The house is not shelter, it is a position — held at 42 times the income of the valley that maintains it, and up 9.4 per cent last year while empty. He describes the mountain as a way of life on the same call in which he instructs the caretaker to run the taps so the pipes do not split. The patroller who sleds him off the groomer commutes seventy-one minutes each way from a town he has never driven to. At the last hearing on employee housing he attended by Zoom and raised a concern about density.

Our neighborhood

A valley where 68 per cent of the housing stock is dark on a Tuesday in October and almost none of it is for sale. Median home value $5.9M against a median household income earned by the people who plow it. The grocery carries three grades of Wagyu and closes at seven, because the staff live an hour and eleven minutes downvalley and the last bus is at 7:40.

Shopping

Buys at the mountain outpost of a brand that also has a store four blocks from his primary residence, at a 22 per cent altitude premium he files under supporting local. The club ski locker runs $14,000 a year and holds equipment used nineteen days.

Spending

$1,850 a month to the caretaker, $38,400 a year in property tax, and an initiation fee he calls a deposit because it is technically refundable to his estate. The empty house out-earned the entire ski patrol last season.

Media

The town paper, read online for the zoning calendar and the real-estate transfer page, checked at the frequency other people check a brokerage. One podcast about mountain-town housing policy, listened to in the Defender on the way to object to some.

Interests

Skiing, in the sense that the equipment is stored at altitude and the calendar is not. Otherwise the transfer tax, the airport expansion, and whether the new lift will be visible from the deck.

Where they live

Darker is more of them.

M1 · SKI-TOWN FEUDALISTS

ZIP CODES

How thick on the ground

$96K

Median household income

1.33× the national median

$832K

Typical home value

3.12× the national median

8.4×

Home value against income

2.23× the national median

47%

Bachelor's degree or higher

2.03× the national median

74%

Owner-occupied

Share of occupied units

$2,920

Median gross rent

Monthly, contract plus utilities

2.21

Average household size

Persons per occupied unit

51.9

Median age

Years

How they compare

Against the average American household.

  • Median household income

    1.33×

    $96K here$72K everywhere else

  • Typical home value

    3.12×

    $832K here$267K everywhere else

  • Bachelor's degree or higher

    2.03×

    47.3% here23.3% everywhere else

  • Home value against household income

    2.23×

    8.40× here3.77× everywhere else

Who lives next door

Household types that turn up on the same blocks.

The receipts

No.SignalAgainst the countryReading
  1. 01Held for seasonal or occasional use91st26.9%
  2. 02Home value against local income92nd8.44×
  3. 03Recent repricing of an amenity market89th1.91
  4. 04Typical home value90th$832K
  5. 05Vacant housing units84th33.9%
  6. 06Income arriving as dividends, capital gains or partnership91st29.1%
  7. 07Willingness to build74th21.3%
  8. 08Foreign-born residents73rd11.3%
  9. 09Paying 30 percent or more in rent68th47.3%
  10. 10Wildfire risk71st75.60

SourcesFigures from the U.S. Census Bureau, the Internal Revenue Service, Zillow, the Department of Agriculture, the Federal Emergency Management Agency and MoneyHole Research. Everything else is observation.