Skip to main content
Monday, August 24, 2026Vol. II · No. 24 · Omaha, Nebraska
MoneyHole

Shoveling You Deeper Into Financial Wisdom

Omaha, Nebraska

MARKETS
HOPE-4.2%RENT+11.8%WAGEunch.VIBES+212.5%DOOM+3.7%ROCK+9.1%BEANS-0.03%EGGS+14.6%DEBT+6.9% · recordDGNTY-18.0%SLEEP-2.4%PTO-100.0% · expiredRSUHALTED · pending vestPLSMA+2.2% · twice weeklyPNTS+1,400 ptsLATTE$7.25HSTL+45.0%STRTRno bidTMSHRlimit downIRA-0.9%SSA255$255 · unch. since 1954BOOMR+52.0%GENZdelistedCOPE+18.4%LUCKunch.FICO-41 ptsEQTY+0.0% · theoreticalDDCTBL+$3,400TIPS+22.0% · prompted at kioskTIME-24 hrsMOMLNrestructuredBRNCH$61.00LOYAL-0.4%PENSNno longer quotedSILVR+1.1% · still not gold

The National FabricB · Suburban Sedation

B2B

MegaChurch Industrial Complex

Worship in a converted Walmart with a fog machine, coffee bar, and merch table.

Reference marketFirst identified in Broken Arrow, Oklahoma (ZIP area 74012).

Also found inClarksville, Tennessee; Mansfield, Texas; Bossier City, Louisiana; Monroe, Georgia.

Retail Christianity with a family-plan data package.

Portrait

In their own words

  • Age39
  • Income$95K
  • Net worth$80K
  • Education31%
  • Home$285K
  • Ownership72%
  • HouseholdMarried, 3+ kids, miracle minivan
  • VehicleSuburban or 8-seat van
  • DebtFaith-based optimism
Vice
Tithing to a pastor with aircraft taste
Most likely to
Say 'we're blessed' while refinancing a couch
Signals
Hobby Lobby, Chick-fil-A, praise-band merch

Who they are

Worship happens in a converted Walmart with a fog machine, a $6 oat-milk latte bar, and a merch table moving more units than the food pantry. This household pulls $95K, nets $80K, and tithes 10% off the top to a pastor whose Instagram features a Gulfstream and the word 'favor.' The MegaChurch Industrial Complex drives a 12-passenger van with a stick-figure family decal and financed a sectional through the church-adjacent 'stewardship' partner at terms God would call usury. The credit-card application writes 'blessed' where it asks for income and lists three kids, a worship-album side hustle, and a Hobby Lobby balance. Debt is reframed as a faith test. The collection plate clears faster than the mortgage.

Our neighborhood

A modest 3-bed in a churchgoing exurb, fifteen minutes from the campus that used to be a big-box store and forty seconds from a Chick-fil-A treated as a second sanctuary. The driveway holds the Suburban, the garage holds Hobby Lobby seasonal decor in labeled bins, and the bookshelf holds the pastor's hardcover next to a Keurig.

Shopping

Hobby Lobby seasonal decor arrives in labeled bins faster than the mortgage principal moves, and the sanctuary — a converted Walmart with a fog machine — moves more merch than the food pantry moves food. The $6 oat-milk latte in the lobby is a ministry with a point-of-sale system. Chick-fil-A is the second sanctuary and closes the same day as the first.

Spending

Income $95K, net worth $80K, and ten percent off the top to a pastor whose Instagram features a Gulfstream and the word favor. The sectional was financed through the church-adjacent stewardship partner at terms scripture has documented opinions about. Debt gets reframed as a faith test, which is convenient for whoever drafted the terms.

Media

Sermon podcasts, worship playlists, and a feed where every layoff is a season and every season is a lesson. The pastor's hardcover sits beside the Keurig, purchased three copies at a time for gifting. Christian radio in the twelve-passenger van, whose stick-figure decal was accurate as of 2021.

Interests

Small group Wednesdays, a worship-album side hustle, and a youth mission trip fundraised at $2,400 a head. Three kids on one income and a phrase — we're blessed — deployed at an $80K net worth without irony. The collection plate clears considerably faster than the $285K mortgage.

Where they live

Darker is more of them.

B2 · MEGACHURCH INDUSTRIAL COMPLEX

ZIP CODES

—

How thick on the ground

$84K

Median household income

1.17× the national median

$427K

Typical home value

1.60× the national median

5.0×

Home value against income

1.33× the national median

27%

Bachelor's degree or higher

1.17× the national median

67%

Owner-occupied

Share of occupied units

$1,840

Median gross rent

Monthly, contract plus utilities

2.90

Average household size

Persons per occupied unit

36.7

Median age

Years

How they compare

Against the average American household.

  • Median household income

    1.17×

    $84K here$72K everywhere else

  • Typical home value

    1.60×

    $427K here$267K everywhere else

  • Bachelor's degree or higher

    1.17×

    27.2% here23.2% everywhere else

  • Home value against household income

    1.33×

    5.00× here3.76× everywhere else

Who lives next door

Household types that turn up on the same blocks.

The receipts

No.SignalAgainst the countryReading
  1. 01Households with children79th36.9%
  2. 02Average household size80th2.90
  3. 03People per square kilometre78th1,415 /sq mi
  4. 04Owner-occupied33rd66.7%
  5. 05Never-married adults69th34.6%
  6. 06Renter-occupied68th33.3%
  7. 07Single-family detached38th66.2%
  8. 08Commutes by transit66th2.7%
  9. 09Married adults41st50.3%
  10. 10Households with a vehicle42nd93.4%

SourcesFigures from the U.S. Census Bureau. Everything else is observation.